Where does your website rank in the search engine results today? How many numbers of hits do you receive and how much traffic are you getting to your site?

Are you content with this numbers?

There is a way of achieving higher ranking of your site and achieving increased traffic to your site. It’s called keyword optimization.

This is the process of drafting articles so that they are keyword optimized, and then when your articles appear on the search engine results, they will rank higher than others who do not employ search engine optimization.

So, how can you achieve this?

  1. The first thing you should do is ensure that the title of your articles are keyword optimized. Include a keyword in your title at least once.
  2. It is important to ensure that the content of your article is relevant to the title or heading. So if you are writing an article about sports cars, then the title of your article should include the word “sports cars”. Then, when you continue with the content of your article, it is imperative that you write about sports cars and not about lorries or motorbikes.
  3. It is important that you do not repeat your keyword willy-nilly. If you do, you will find that your article becomes clumsy to read and your reader will not continue to the end of the article. Do not forget to include a couple of mentions of your keyword in the top half of the article.
  4. Forget about keyword density. There are those that believe that in order to achieve success with search engine rankings, it is important that your article is between three and 10 percent keyword dense. But I would forget about it. You will automatically mention your keyword several times in your article without making it uncomfortable to read.
  5. Never use the same keyword twice in the same sentence.
  6. Include variations of spellings of your keyword, including the use of plurals. You could use the English and the American spellings as well as other similar words.

Article by Janet Simpson

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